About Us

ABG is a high-touch personal styling service with a focus on hard-to-find independent makers culled from every corner of the globe.

Our expertise is informed by years of legislating the direction of contemporary menswear, bolstered by countless hours of behind-the-scenes experience helping men get dressed.

Our method is old-school and staunchly non-algorithmic: any product, brand, or retailer we direct you towards we can speak to firsthand, whether it's a small-batch Scandinavian tailoring imprint or its sole stockist stateside.

Our goal isn't to project a vague notion of own taste onto you, or put you in a cool jacket you'll never wear: it's to listen closely to what you're saying, help you articulate what you can't, and guide you to a full wardrobe (or a jacket you'll actually wear) armed with the knowledge necessary to repeat the process without our input.

Our commitment to you is ironclad. Given the bespoke nature of our service, we intentionally cap our client roster to ensure always-on guidance, regardless of the ask. Whenever, wherever: we're there.